John Varvatos | Detroit Grand Opening!

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It was a homecoming party for Cooper and Varvatos, the Allen Park-bred fashion designer whose high-end line comes with a touch of rock edge — inspired in large part, he said, by “the rebellious, working-class” spirit he was immersed in here before leaving for New York in the 1980s. The 4,600-square-foot shop at Woodward and Grand River will be his 21st around the globe.

The event closed Woodward Avenue to make way for a massive step and repeat wall for John, Alice Cooper, Kate Upton and Justin Verlander, Michael Bolton and other sports stars and musicians.

See below links for media coverage!

Television Links

FOX 2: http://bit.ly/1JZXjEv

WDIV-TV: http://bit.ly/1cRGEYE

WXYZ-TV: http://bit.ly/1Dutvdu

Photo Gallery

http://gtty.im/1EkQyhE

http://bit.ly/1O8wNhU

As much as it was a celebration of Varvatos and rock ‘n’ roll, it was a celebration of the city itself. “Sometimes after you get knocked down, you’re in a better position to succeed,” said Varvatos. “I feel like the city has been knocked down for a long time, but now it’s really going to come back stronger than ever.”

Read more here: 

http://bit.ly/1be25lC

http://on.freep.com/1G2M6Es