Building awareness through savvy communications provides Throat Threads Apparel the ability to constantly stay in the public’s eyes and ahead of the industry’s demand.
The in-house Public Relations division thrives on its connections with consumer and trade fashion, accessories, style, apparel and market personalities at top magazines, television programs, newspapers, and web-sites in Canada and Internationally.
From creative presentations across Canada each season, to participating in highly publicized events and reaching out on personal levels everyday, the Public Relations team is constantly discovering opportunities to be highlighted in the eye of the targeted customer and amongst the fashion world’s “movers and shakers”.
Throat Threads Apparel’s in house marketing team has grown exponentially in conjunction with the growth of the company. Annual marketing plans are developed for each brand by category, complete with monthly timelines to assist in the execution. Where applicable, in store marketing collateral and support are developed and produced seasonally, store locators for applicable branded websites are updated seasonally and branded quarterly e-bulletins are issued with key selling and marketing messages. Essentially, the team works with each division as well as the vendor partners to creatively “North Americanize” the marketing strategy and overall branded message